Privacy Policy
Last updated: January 1, 2026
Welcome to axissquare.co.uk. We are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website, which provides information, reviews, and affiliate links related to European betting and casino sites. Our operations comply with the UK Data Protection Act 2018 and the UK General Data Protection Regulation (UK GDPR).
1. Information We Collect
We may collect and process the following categories of personal data about you:
- Identity Data: Name and username if you contact us or subscribe to our newsletters.
- Contact Data: Email address provided through web forms or correspondence.
- Technical Data: Internet Protocol (IP) address, browser type and version, time zone setting, operating system, and platform.
- Usage Data: Information about how you use our website, referral sources, page views, and navigation paths.
- Cookie Data: Details gathered via automated tracking technologies (see our Cookie Policy below).
2. How We Use Information
Under the UK GDPR, we only process your personal data when we have a lawful basis to do so. We use your information for:
- Site Improvement: Monitoring user engagement to optimize website functionality, layout, and content.
- Affiliate Tracking: Generating pseudonymized click IDs to track outbound referrals to our European betting operator partners (Legitimate Interest).
- Analytics: Analyzing traffic trends and user demographics to improve our recommendations and marketing campaigns.
- Communication: Responding directly to your inquiries or providing requested updates (Consent or Legitimate Interest).
3. Cookie Policy
We use cookies and similar technologies to enhance your browsing experience and monitor affiliate link activity. The types of cookies we use include:
- Essential Cookies: Necessary for basic technical operation and security of the website.
- Analytics Cookies: Help us measure and understand visitor engagement (e.g., Google Analytics).
- Affiliate Tracking Cookies: Placed when you click an outbound link to track successful referrals to European betting operators.
You can manage your cookie preferences at any time through our on-site consent banner or via your internet browser settings. Disabling certain cookies may impact your user experience.
4. Third-Party Links
Our website features third-party hyperlinks to external European betting, casino, and gambling platforms. Once you click these affiliate links, you leave axissquare.co.uk. We have no control over, and accept no liability for, the privacy practices, content, or cookie policies of these external operators. We strongly recommend reviewing the privacy notices of any third-party gambling sites you visit before providing them with personal details or depositing funds.
5. Your Rights
In accordance with UK data protection legislation, you hold the following rights regarding your personal data:
- Right of Access: Request a copy of the personal data we hold about you.
- Right to Rectification: Request correction of inaccurate or incomplete data.
- Right to Erasure ("Right to be Forgotten"): Request deletion of your personal data where no legal basis for continued processing exists.
- Right to Restrict Processing: Request suspension of processing your personal data.
- Right to Object: Object to processing based on legitimate interests or direct marketing.
- Right to Data Portability: Request the transfer of your data to you or a third party.
You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.
6. Data Retention
We retain personal data only for as long as necessary to fulfill the purposes outlined in this policy, satisfy legal or reporting requirements, and resolve disputes. Aggregate and non-identifiable usage analytics may be stored indefinitely. Contact form submissions are retained for up to 12 months from the date of resolution.
7. Contact Us
If you have any questions, concerns, or requests concerning this Privacy Policy or our data handling practices, please contact our Data Protection Lead:
Email: [email protected]
Website: axissquare.co.uk